Extended Formats
More Ways To Reach The Same Buyer
These formats sit beside the core mix when the path needs reach, product detail, returning visitors, or screen-based storytelling.
Apex
Display Advertising
Visual banner or rich media ads placed across websites and apps to drive awareness or conversions. We favor placement quality and creative that still reads at a glance.
Reach
Video Advertising
Video-based ads shown before, during, or alongside video content across platforms and sites. Scripts and cuts follow the viewing moment, not a recycled social post.
Programmatic Advertising
Ads bought and optimized automatically in real time using data-driven bidding platforms. Automation stays useful only when audience rules and brand safety stay explicit.
Intent
Shopping Advertising
Product-focused ads that display images, pricing, and details directly within search results. Catalog health and offer clarity decide whether the click is useful.
Retargeting / Remarketing
Ads that re-engage users who previously visited a website or interacted with a brand. Frequency, creative refresh, and exclusion logic keep the second look productive.
Connected TV Advertising
Video ads served on internet-connected televisions through streaming platforms. We plan CTV for living-room attention, then connect it to measurable downstream action.
- Streaming Inventory
- Household Reach
- Cross-Device Follow-Up
Base
Influencer Marketing
Ads delivered through creators who promote products to an engaged audience. Briefs stay specific so the post supports the paid media plan instead of floating alone.
Mobile App Advertising
Ads shown inside mobile applications, often optimized for installs, engagement, or in-app actions. Creative and bid logic follow the event that matters after the tap.
Audio Advertising
Ads played within streaming music, podcasts, or digital radio content. Voice, timing, and companion display work together when the listener cannot see a banner.
Affiliate, email, and offline formats can support a plan when the path needs them. Ask during the brief if those should sit in the mix.